P OP grew out of my love for photography and photographers. The consulting business grew out of my desire to help photographers get their stories in front of the right people so they can spend their time shooting instead of marketing.
I provide photographers with customized a la carte or ongoing marketing support tailored to their needs. I bring 10 years of experience managing marketing programs and supporting national sales teams for some of the top special-interest web and print brands to provide photographers with highly strategic, creative and professional promotional and support services.
BELIEFS AND APPROACH:
My approach is to work with photographers to get to know why they shoot, what they love to shoot, what inspires them and where they want to go with their work and careers. I work collaboratively and supportively, making recommendations based on their goals, the state of the market, and what fits their vision and budget.
I enjoy the continuing discussions about photography marketing and the many opinions and experience shared by so many in the industry. I do not feel there is a one-size-fits-all answer for anyone. What I do believe in is the value of clarity of vision matched with a personalized, consistent, smart marketing plan.
SERVICES INCLUDE:
Marketing strategy: Identify goals and develop a comprehensive 6 – 12 month marketing plan
List building: Build mass and targeted lists and refine existing lists
Sourcebook listings: negotiation, initial setup and maintenance
E and Print Promos: Creative concepts, basic design, print management and mailing
Targeted Promotions: Concept development creative recommendations at multiple budget levels
Website and Newsletter Development: Strategy, creative direction and writing
Blog development: Basic blog set up. For online branding and writing coaching, I recommend working with Miki Johnson
Vendor sourcing and management: graphic designers, web designers, web programmers, SEO and social media consultants.
Please contact me with questions or to set up a consultation.
